Privacy Policy

What information we will ask for:

When Renting a vehicle, including being added as an authorised additional driver we will require the following infromation:

Driving Qualifications and Identify Verification including but not limited to :

  • Personal details such as full name, address, date of birth & contact numbers
  • Health information – if there are any medical conditions you require to report to DVLA or your driving authority.
  • Driving licence information, including photos provided by you or images for verification
  • Insurance information
  • Passport or additional photo ID
  • Proof of residence

Transaction Information inlcuding but not limited to:

  • Vehicle rental information
  • Rental and return locations
  • Dates and times of the rental
  • Type of rental and your vehicle group preference
  • Ancillary products purchased
  • Airline and flight number or ferry/cruise details
  • Billing information
  • Charges
  • Payments
  • Credit/debit Card information


  • Information related to details of accidents involving our vehicles, including that of any third parties such as involved individuals, witnesses and police reports

Optional Information, including:

  • Emergency contact information
  • Any preferences or special requirements you may have

CCTV and other cameras

  • Where available, CCTV video recordings and/or photographs of you in public areas of our rental locations

We use and disclose this information only for purposes for the hire and that which are permitted by law.


Information We Collect from Third Parties

Third parties provide us with additional information about you or your household, including and not limited to:

  • Referral sources, such as third-party online booking sites (who provide us general contact information and a booking confirmation number to facilitate the rental), your employer (general contact information), credit unions, your insurance provider (general contact and policy information), vehicle sales sites (who provide us, upon your request, your contact information when you enquire about a specific vehicle for sale)
  • Hotel, airline and membership clubs who provide us your general contact information and booking information.


Vehicle Data

Depending on your type of rental, we collect and use vehicle data as follows:

  • Fuel information: We use this information to facilitate recording and billing for fuel charges.
  • Odometer information: We use this information to facilitate billing for mileage charges (where applicable) and to help us manage our fleet.
  • Vehicle diagnostic and performance information: We use such information to help us identify vehicle maintenance needs and to manage the fleet.
  • Legally Compelled Disclosure and Emergency Circumstances: We may share vehicle information, including location information, where legally compelled or in emergency circumstances.

We retain vehicle information based on retention periods in accordance with our business needs and legal requirements.  We may use and store this data after the expiry of our contract with you.

If you pair a mobile device with our vehicles’ navigation or infotainment systems and choose to use OnStar, Apple CarPlay, Android Auto or other similar third-party software or services on the vehicle or if you choose to use any navigational features on the vehicle’s infotainment systems or other device, your personal information and other data may be transferred and stored on these systems. We cannot guarantee the privacy or confidentiality of such information. You should delete all such personal information and other data from these systems or devices before the vehicle is returned to avoid subsequent occupants of the vehicle accessing this information.

If you download a mobile app made available by a vehicle manufacturer or other third parties and register the vehicle in that app, your use of the app may result in the sharing of telematics data and other information (including location information and personal information) with the vehicle manufacturer or other third parties. Your use of these apps is strictly governed by the third-party mobile apps’ terms and conditions and privacy policies. Before the vehicle is returned, you should either remove the app from your mobile device or delete the vehicle from the app.

How we use information gathered

We use the information we collect from you or about you to provide you with our services and for the following purposes:

Where it is necessary for the performance of a contract that governs the services we provide to you, including

  • To assist the transactions that you (or someone on your behalf) request, for renting motor vehicles.
  • Unless where consent may be required by applicable law, to communicate important information regarding your rental.
  • To provide customer service related to your interactions with us or to respond to your enquiry;

Where necessary for us to comply with a legal obligation, including

  • To use and share information about your vehicle’s location with emergency services in the event that you are involved in a road accident;
  • To use and share information with government and regulatory authorities when required by law, traffic regulation, or in response to legal process, obligation or request, including checking appropriate sanction lists or for maintaining public security.

Where it is necessary for our legitimate interests, as listed below, and where our interests are not overridden by your data-protection rights, including

  • To communicate important information about your rental and provide you with great service. These communications, which are transactional in nature, will be sent to you via email, text or calls;
  • To assist us in providing better products and services: for example, to evaluate the performance of our staff, to assess the quality of products and services received and to help us improve our websites, facilities and services.  Unless where consent may be required by applicable law, your feedback may be requested via email, text or call.
  • To compile statistics and analysis about our customers’ use of our websites, products and services. These statistics are used only to enable us to provide better customer service, products, features and functionality to you and other customers in the future;
  • Where permissible, to develop a profile of you and your interactions with us so that we can provide tailored offers, opportunities and services that may be of interest to you. To enhance your advertising experience, we use cross-device tracking. This means we may collect and combine data from your various devices to show you ads that are relevant to your interests;
  • To protect our legal rights and manage the security of our networks and property, including to protect our websites from spam and abuse. For example, we will use CCTV to ensure the security of our premises;
  • For loss prevention, we maintain a record of individuals whose past interactions with us indicate they may present a non-payment or safety risk;
  • To receive, use and share your information with third parties to prevent fraud and protect our business interests and rights, privacy, safety and property, or that of individuals and the public. We will do this to respond to law enforcement request, collect unpaid bills, to avoid liability for penalties you incur (e.g. traffic citations) and for claims-processing purposes;
  • For fraud prevention purposes, to verify identity and authenticate identity-related documentation as well as additional points of contact for rental-related communications through personal references.
  • To use and share your information with third parties to permit us to pursue available remedies or limit damage that we may sustain and to enforce the terms of any rental agreement or our websites’ terms and conditions;
  • To enable us to use vehicle data systems for purposes listed in the Vehicle Data section above, such as assisting in recovering a vehicle we reasonably believe has been stolen or abandoned, and to facilitate the vehicle return process (where remote return is available) and billing purposes;
  • Unless where consent may be required by applicable law, we may use personal information for marketing and promotional purposes to show you advertisements for products and/or services tailored to your interests on social media and other websites.
  • To de-identify or aggregate personal information collected about you and use it for any lawful purpose;
  • To receive, use and share your information with third parties to prevent, detect and report fraud and protect our business interests and rights, privacy, safety and property, or those of individuals and the public. We will do this to respond to law enforcement requests, collect unpaid bills, to avoid liability for penalties you incur (e.g. traffic citations) and for claims processing purposes.

Where you have given consent, as required by your country’s applicable law, including

  • To assist us in providing you with the most appropriate vehicles, such as those with adaptive driving devices. In some cases, this will require us to infer or explicitly collect information about your health or physical condition;
  • To send one-time-use security tokens via text
  • Where applicable, to ask for your feedback by email, text or call, to assist us in providing better products and services: for example, to evaluate the performance of our staff, to assess the quality of products and services received and to help us improve our websites, facilities and services.
  • Where applicable, to ask if you want to receive by email or text promotional or targeted marketing communications, opportunities and services that may be of interest to you.
  • Where applicable, to use vehicle information to assist and manage transactions that you have agreed to and to fulfil obligations under the Rental Agreement.
  • You can choose to withdraw your consent at any time; however, such withdrawal does not affect the lawfulness of processing before your withdrawal.

Retention of Your Personal Information

We retain your personal information for as long as we need to fulfil our business purposes, as set out below:

Rental transactions

We may keep the data associated to your rental agreement for up to seven years from the date of the rental or in accordance with our business needs, subject to other local legal requirements. We keep records of payments you have made for six years from the date of the transaction.


We keep the data associated to claims involving our renters or other individuals for the life of the claim and up to ten years from conclusion of our obligation, subject to other legal requirements

Customer-service-related queries

We keep general queries for three years, unless you make a complaint, in which case, we keep complaint data for seven years.

Marketing and analytical purposes

We keep data linked to cookies and other online identifiers up to three years. We keep other marketing information, such as email subscription and loyalty enrolment data, for up to seven years after your last interaction with us.

Disputes & law enforcement

If we are involved in litigation or a governmental or regulatory investigation, then we keep data throughout the period of litigation or investigation and for five years after that. If a settlement means that we must keep data for longer, then we keep data for the period required to administer the settlement. If we provide data to law enforcement agencies, we keep a record of this for one year beyond the end of the investigation.

Who we may share your information with.

We may share your details with:

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  • Payment, administrative and technical support providers
  • Our insurance replacement, corporate rental or other customers or partners to facilitate the vehicle repair, rental transaction.
  • Vehicle recovery agents
  • Debt collection providers
  • Credit Reporting Agencies
  • Identity and address verification providers
  • Claims processors
  • Vehicle manufacturers and their vehicle repair providers and/or roadside assistance providers
  • Fleet providers
  • Other providers for vehicle repair and damage assessment purposes

Health Information

  • Claims processors
  • Adaptive device providers

Contact and transactional information

  • Toll and citation processors, parking ticket providers.

Web and Mobile Information

  • Analytics and technology providers for location-based services and to analyse, enhance and manage our data in order to provide, maintain and improve our services;
  • Web and mobile application session replay partners allow us to replay user sessions to improve browsing experience and troubleshoot errors;

Anonymised and De-identified information

  • Our advertising and marketing partners and third-party media properties, including social media sites, with whom we share aggregated or de-identified information about our customers, to allow them to send targeted advertising messages on our behalf (subject to confidentiality agreements as appropriate).

Government Authorities

Your personal information may also be shared with government authorities/ police and our insurance company.

Website Information 

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

You can request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, insurance or security purposes.


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Ongoing changes to policy

As necessary, we will update our policy to reflect changes in our privacy practices. This is a live document and can be updated regularly. We encourage you to periodically review this site for the latest information on our privacy practices.